your guests, finally yours.
Livvi started from a problem we kept seeing in the field: hosts pay a commission on guests they already earned. Someone who's stayed with the same host four summers running still books through the same OTA, because there's no easy alternative, and the host has no way to reach them directly.
the problem
Independent hosts across Croatia and southern Europe rely on OTA platforms for both new and returning guests. They pay the same commission on someone who's stayed with them for years as they do on a stranger the platform found for them, and they don't own the relationship. No email, no phone number, nothing that's actually theirs after years of hosting.
what we built
Livvi is a host operating system that gives independent hosts the tools to reach guests they've already earned, directly, without asking them to leave the platforms they already use. Reservations, calendar, guest CRM, payments, and the compliance layer Croatian hosts need. A host keeps listing on Booking and Airbnb for new guests. Livvi is for the guests who already know them.
how it works
Ivan hosts two apartments in Rovinj. Anna has stayed with him four summers running. Instead of sending her back through Booking, Ivan sends her his own booking link. She books the same way she always has, card, confirmation, done, except this time Ivan keeps what he used to hand over in commission. Anna didn't choose Livvi. She chose Ivan.
why now
Booking.com dropped price parity requirements across the EEA at the end of 2024, so hosts can legally offer better terms through their own channel for the first time. EU short-term rental regulation now requires every host to carry a verifiable registration number, which we already handle through our eVisitor integration. Airbnb is moving hosts to a materially higher flat fee across the EEA this October. Direct rebooking just went from a nice idea to a real financial incentive.
market
The pattern isn't unique to Croatia. Independent hosts across Italy, Spain, Portugal and Greece face the same seasonality, the same OTA dependence, the same lost guest data. Croatia is where we're proving the model; the same product applies wherever that pattern holds.
why we're hard to copy
Booking and Airbnb can't build this without cannibalizing their own most profitable segment. PMS tools like Rentlio or Smoobu have no financial reason to help hosts route bookings away from OTAs, their revenue is a flat subscription either way. A new entrant could try, but they'd start where we started: no hosts, no guest data, no compliance integration. That took time to build.
team
Lovro Tovernić, founder & CEO, also runs MonkeyMedia, a marketing agency. Livvi started from a client problem he saw firsthand. Leon Kranjčević builds and maintains the platform end to end. Tomislav Tovernić leads design and marketing. Marko Sukreški advises on strategy.
interested in investing?
We're currently raising. If you'd like the full deck, including where we are today and round details, get in touch.
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