a discount for returning guests without negotiating in messages
A guest from last summer asks for a discount and the back-and-forth begins. How to create a discount code once in Livvi, with your own rules, and simply send it to the guest.
A guest who stayed with you last summer gets in touch in the middle of winter: "We're coming again, can you lower the price a bit?" And then the back-and-forth starts. How much to give, for which dates, whether it also applies to friends who would come in September. Every deal turns out a bit different, and by the season nobody remembers half of them.
what a discount "on your word" costs you
First, time. Every guest is a separate conversation, often over several rounds.
Second, mistakes. You agree a discount for June, the guest books July and expects the same. Or you forget what you promised to whom and end up looking unprofessional.
Third, no rules. The discount goes to whoever asks most persistently, not to the person you actually want to give it to.
A guest who returns already knows you, and it makes sense to bring them to a direct booking. A small reward for coming back is a good reason for them to do it.
how livvi solves this
In Livvi, you create a discount code once, with rules you set yourself, and instead of negotiating you just send the guest the code. The guest enters it when booking, pays online, and the money goes to your Stripe account.
What you can set:
- type of discount: percentage or fixed amount
- who it applies to: all guests, only new guests or only returning guests
- where it applies: all properties, one property or selected units
- when it applies: a range of booking dates and/or stay dates
- limits: minimum number of nights, minimum booking amount, how many times the code can be used in total and per guest
You set the rule once and don't repeat it in every message.
Example (illustrative, not a real case): the code POVRATAK with a 10% discount, only for returning guests, for stays in June and September, minimum 3 nights, once per guest. When a returning guest gets in touch, they receive the code, and the conditions are clear to both you and them.
how to set it up
- In the app, open Marketing → Discounts.
- Choose a percentage discount or a fixed amount and enter the value. The code is generated automatically, and you can change it to something the guest will easily remember.
- Under "Who", choose returning guests (or whoever you want).
- Choose the property or units and, if you like, booking dates or stay dates.
- Set the limits: minimum number of nights, minimum amount, number of uses.
- Decide whether the code will be public for sharing and whether it can be combined with other offers.
- Check the summary and click "create discount code".
All the steps with screenshots are in the guide: How to create a discount code.
when to send it
Most naturally when the guest gets in touch and asks. Instead of negotiating, you send the code and a link to the direct booking. If you want the code to work only for that guest, don't make it public and limit it to one use per guest.